The intersection of the attention economy and big data analytics defines much of our digital existence today. In this framework, human attention emerges as a scarce and precious resource amid an explosion of information and content. Platforms compete intensely to capture and hold our focus, turning moments of engagement into measurable economic value. Big data analytics provides the essential...
Facing a Rising Attention Economy
We are part of an attention economy of a Post-industrial world. We are all glued to the screens of our phones waiting impatiently to receive someone’s attention. We can notice this craze more among the young. The global pandemic has made this condition acute. While in some way we have found the digital escape to cope with the...
