;

Distributed Agency and the Ethics of Artificial Intelligence

Abstract This paper examines the theoretical contributions of Bruno Latour’s actor network theory and Gilles Deleuze and Félix Guattari’s assemblage theory in order to articulate an ethics of distributed agency suitable for artificial intelligence. The analysis demonstrates a decisive departure from classical subject object epistemology and from subject centric ethical frameworks. In their place emerges a materialist and open...

Attention Economy, Big Data Analytics and Resistance

The intersection of the attention economy and big data analytics defines much of our digital existence today. In this framework, human attention emerges as a scarce and precious resource amid an explosion of information and content. Platforms compete intensely to capture and hold our focus, turning moments of engagement into measurable economic value. Big data analytics provides the essential...

Reclaiming the Mind in the Age of the Attention Economy

In the bustling marketplace of the 21st century, a new commodity reigns supreme: our attention. Economists and technologists alike have dubbed it “the new oil”, a finite, precious resource that fuels entire industries. Unlike traditional oil, attention is extracted not from the earth but from the depths of human consciousness. Every scroll, click, notification, and binge-watch represents a tiny...

The Culture Industry 2.0: Social Influencers, Commodification, and the Imperative for Ethics – A Critical Theory Lens

In today’s digital landscape, social influencers have risen as powerful figures who mold public tastes, lifestyles, and even societal values. With vast audiences on platforms like Instagram, TikTok, and YouTube, they function as trendsetters and opinion leaders. What seems like a democratized space for personal expression and community building is, upon closer examination through critical theory, becomes a refined...

Pope Leo XIV’s Landmark Encyclical: Guiding Humanity Facing the AI Revolution

In a move that echoes the bold pastoral vision of his predecessor more than a century ago, Pope Leo XIV has released his first encyclical, addressing the transformative power of artificial intelligence. Titled Magnifica Humanitas, the document positions the Church as a prophetic voice in the digital age. Just as Pope Leo XIII confronted the upheavals of the Industrial...

Crafting AI Ethics Through Bruno Latour’s Actor-Network Theory: Unveiling New Possibilities

In the effort to develop ethical frameworks for artificial intelligence, many conventional approaches fall short by treating humans as the only true moral agents and AI as inert tools under human control. Bruno Latour’s Actor-Network Theory (ANT) provides a radically different lens, one that sees ethics as something that emerges from the shifting, interconnected networks of human and non-human...

Crafting Ethics for AI: Grounded in the Concept of Distributed Agency

In an era where artificial intelligence permeates every facet of human life—from autonomous vehicles navigating city streets to algorithms curating our social media feeds—the question of ethics in AI has never been more pressing. Traditional ethical frameworks, often rooted in individual responsibility and clear lines of accountability, struggle to keep pace with the complexities of modern AI systems. Enter...

Assemblage Theory: Crafting an Ethics Where AI Can Be an Ethical Being

In the domain of artificial intelligence, ethical reflection has often remained anthropocentric: AI is evaluated primarily as a tool that either serves or harms human interests. Manuel DeLanda, building on the concepts of Gilles Deleuze and Félix Guattari, offers a radically different approach through his development of assemblage theory. This materialist ontology treats reality as composed of dynamic, heterogeneous...

;