The intersection of the attention economy and big data analytics defines much of our digital existence today. In this framework, human attention emerges as a scarce and precious resource amid an explosion of information and content. Platforms compete intensely to capture and hold our focus, turning moments of engagement into measurable economic value. Big data analytics provides the essential...
Reclaiming the Mind in the Age of the Attention Economy
In the bustling marketplace of the 21st century, a new commodity reigns supreme: our attention. Economists and technologists alike have dubbed it “the new oil”, a finite, precious resource that fuels entire industries. Unlike traditional oil, attention is extracted not from the earth but from the depths of human consciousness. Every scroll, click, notification, and binge-watch represents a tiny...
The Culture Industry 2.0: Social Influencers, Commodification, and the Imperative for Ethics – A Critical Theory Lens
In today’s digital landscape, social influencers have risen as powerful figures who mold public tastes, lifestyles, and even societal values. With vast audiences on platforms like Instagram, TikTok, and YouTube, they function as trendsetters and opinion leaders. What seems like a democratized space for personal expression and community building is, upon closer examination through critical theory, becomes a refined...
Towards an Ethics of Distributed Agency in Artificial Intelligence: Insights from Catholic Social Teaching
The swift advance of artificial intelligence has transformed how we understand human action. Agency no longer belongs only to isolated individuals making independent choices. Instead, AI weaves us into complex networks involving designers who shape algorithms, developers who train models with vast data, users who apply these systems in everyday life, and the technologies that influence results through ongoing...
Pope Leo XIV’s Landmark Encyclical: Guiding Humanity Facing the AI Revolution
In a move that echoes the bold pastoral vision of his predecessor more than a century ago, Pope Leo XIV has released his first encyclical, addressing the transformative power of artificial intelligence. Titled Magnifica Humanitas, the document positions the Church as a prophetic voice in the digital age. Just as Pope Leo XIII confronted the upheavals of the Industrial...
Crafting AI Ethics Through Bruno Latour’s Actor-Network Theory: Unveiling New Possibilities
In the effort to develop ethical frameworks for artificial intelligence, many conventional approaches fall short by treating humans as the only true moral agents and AI as inert tools under human control. Bruno Latour’s Actor-Network Theory (ANT) provides a radically different lens, one that sees ethics as something that emerges from the shifting, interconnected networks of human and non-human...
Crafting Ethics for AI: Grounded in the Concept of Distributed Agency
In an era where artificial intelligence permeates every facet of human life—from autonomous vehicles navigating city streets to algorithms curating our social media feeds—the question of ethics in AI has never been more pressing. Traditional ethical frameworks, often rooted in individual responsibility and clear lines of accountability, struggle to keep pace with the complexities of modern AI systems. Enter...
Assemblage Theory: Crafting an Ethics Where AI Can Be an Ethical Being
In the domain of artificial intelligence, ethical reflection has often remained anthropocentric: AI is evaluated primarily as a tool that either serves or harms human interests. Manuel DeLanda, building on the concepts of Gilles Deleuze and Félix Guattari, offers a radically different approach through his development of assemblage theory. This materialist ontology treats reality as composed of dynamic, heterogeneous...
Object-Oriented Ontology: A Framework for Crafting AI Ethics
In an era where artificial intelligence permeates every facet of human life—from autonomous vehicles navigating city streets to algorithms curating our social feeds—the ethical implications of AI have become a pressing concern. Traditional ethical frameworks, often anthropocentric, struggle to address the unique challenges posed by non-human intelligences. Object-Oriented Ontology (OOO), a philosophical perspective that reimagines the world as a...
The Touch of Post-Truth: Psychoanalyzing the Smartphone Screen in the New Regime of Truth
In an era where truth feels increasingly malleable, the smartphone touchscreen serves as both portal and perpetrator. As we swipe, tap, and scroll through endless feeds, we are not merely consuming information—we are being instrumentalized by it. Drawing on Michel Foucault’s concept of “regimes of truth,” this study explores how social media has democratized information creation and circulation, transforming...
