In the effort to develop ethical frameworks for artificial intelligence, many conventional approaches fall short by treating humans as the only true moral agents and AI as inert tools under human control. Bruno Latour’s Actor-Network Theory (ANT) provides a radically different lens, one that sees ethics as something that emerges from the shifting, interconnected networks of human and non-human...
Crafting Ethics for AI: Grounded in the Concept of Distributed Agency
In an era where artificial intelligence permeates every facet of human life—from autonomous vehicles navigating city streets to algorithms curating our social media feeds—the question of ethics in AI has never been more pressing. Traditional ethical frameworks, often rooted in individual responsibility and clear lines of accountability, struggle to keep pace with the complexities of modern AI systems. Enter...
Assemblage Theory: Crafting an Ethics Where AI Can Be an Ethical Being
In the domain of artificial intelligence, ethical reflection has often remained anthropocentric: AI is evaluated primarily as a tool that either serves or harms human interests. Manuel DeLanda, building on the concepts of Gilles Deleuze and Félix Guattari, offers a radically different approach through his development of assemblage theory. This materialist ontology treats reality as composed of dynamic, heterogeneous...
Object-Oriented Ontology: A Framework for Crafting AI Ethics
In an era where artificial intelligence permeates every facet of human life—from autonomous vehicles navigating city streets to algorithms curating our social feeds—the ethical implications of AI have become a pressing concern. Traditional ethical frameworks, often anthropocentric, struggle to address the unique challenges posed by non-human intelligences. Object-Oriented Ontology (OOO), a philosophical perspective that reimagines the world as a...
The Touch of Post-Truth: Psychoanalyzing the Smartphone Screen in the New Regime of Truth
In an era where truth feels increasingly malleable, the smartphone touchscreen serves as both portal and perpetrator. As we swipe, tap, and scroll through endless feeds, we are not merely consuming information—we are being instrumentalized by it. Drawing on Michel Foucault’s concept of “regimes of truth,” this study explores how social media has democratized information creation and circulation, transforming...
Mind over Data
Big Data is using the principle of correlation over the principle of causation. This principle is used in data informed disciples and is going to change our life. Big Data uses mathematical proves and has unleashed a wealth of powerful methods that combines knowledge with data. But correlation cannot be causation. A rooster’s crow is highly correlated with the...
Obfuscation as Resistance
As we surf the net we are under the watch of a big brother. But we can hide from these piping Toms using what is called obfuscation. Obfuscation is a deliberate addition of misleading, confusing or ambiguous information to interfere with surveillance and data collection. ‘Where does a wise man hide a leaf? In the forest? What does he...
Big Data and Knowledge Production
Data is everywhere. Sensors and software are digitizing and storing it. This data is mapped , measured and analysed and as a result Big Data is producing new ways of knowing and being in the world. Datafied knowledge production is fast growing . In this flood of exponential growth of new data and datafication of knowledge, we have the...
Ethics of AI in Academic Life
Ai is avoidable today . But Ai is a dual edged sword. Ai has introduced personalized learning experiences. It might replace universities and even challenge academic integrity. Students are familiar with Ai . It is claimed learning has been made easy . Some say Ai retards critical thinking. Hence , we may need controlled adoption in our academic circle...
AdTech and Data Analytics
We have already entered digital marketing. Digital marketing is powered by volume, velocity and variety ( The three Vs) associated with the data world. AdTech are tools, systems and software that enable brands to target, deliver and analyse digital advertising. AdTech enable advertisers to segment their audiences, buy online ad space, serve up ads and analyse their performance. We...
