In an era where truth feels increasingly malleable, the smartphone touchscreen serves as both portal and perpetrator. As we swipe, tap, and scroll through endless feeds, we are not merely consuming information—we are being instrumentalized by it. Drawing on Michel Foucault’s concept of “regimes of truth,” this study explores how social media has democratized information creation and circulation, transforming...
Mind over Data
Big Data is using the principle of correlation over the principle of causation. This principle is used in data informed disciples and is going to change our life. Big Data uses mathematical proves and has unleashed a wealth of powerful methods that combines knowledge with data. But correlation cannot be causation. A rooster’s crow is highly correlated with the...
Obfuscation as Resistance
As we surf the net we are under the watch of a big brother. But we can hide from these piping Toms using what is called obfuscation. Obfuscation is a deliberate addition of misleading, confusing or ambiguous information to interfere with surveillance and data collection. ‘Where does a wise man hide a leaf? In the forest? What does he...
Big Data and Knowledge Production
Data is everywhere. Sensors and software are digitizing and storing it. This data is mapped , measured and analysed and as a result Big Data is producing new ways of knowing and being in the world. Datafied knowledge production is fast growing . In this flood of exponential growth of new data and datafication of knowledge, we have the...
Ethics of AI in Academic Life
Ai is avoidable today . But Ai is a dual edged sword. Ai has introduced personalized learning experiences. It might replace universities and even challenge academic integrity. Students are familiar with Ai . It is claimed learning has been made easy . Some say Ai retards critical thinking. Hence , we may need controlled adoption in our academic circle...
AdTech and Data Analytics
We have already entered digital marketing. Digital marketing is powered by volume, velocity and variety ( The three Vs) associated with the data world. AdTech are tools, systems and software that enable brands to target, deliver and analyse digital advertising. AdTech enable advertisers to segment their audiences, buy online ad space, serve up ads and analyse their performance. We...
Big Data and Digitally Mediated Life
The digitalisation of our society requires a critical and ethical response from us. How are we to construct this response to our fast growing digital society. Scholars like Christian Fuchs suggests that we need humanist philosophy to address our data -intensive digital society. Contemporary digital society is profoundly exciting but not the best place to live in. It unfortunately,...
Data in Motion and its Impacts
Data has always been required for knowledge production. Philosophers have already discussed data as being central and empirical fodder for knowledge claims. We used inductive reasoning to unravel what data is revealing about our world and even tried to use different models to interpret it through statistical tools. This view that data is fixed and context-depended body of evidence...
Data and Tech Target
Do we have full access of information on the internet.? There are filter bubbles that skews or limits the information that we access on the internet. These filter bubbles personalize user experience on the internet. It is based on our previous use of the web . But this can cause distorted view of reality. Filter bubbles can be viewed...
Data Sovereignty From Below
The question who produces data is not important. What is important is who controls and uses data . India is not insulated from these questions. Our Government links data to national security and takes up data safety as its job. But this is state-centric view of data sovereignty. There are alternate views of data sovereignty that comes from below...

